Product Placements Of The Week
The following five product placements highlight some of the best on television from June 12 through June 18. These placements were interwoven into the fabric of the stories and became integral plot points or provided interesting ways of showing product integration within the television program.
Aspiring Hilfiger protégés re-design two Lincoln Navigators for rapper, Fabulous, in the June 16 episode of CBS' "The Cut." Each team has a different vision of what they think Fabulous would like but when the teams are given the opportunity to talk to the rapper, one team takes the time to listen while the other flirts away their chance.
That's just one of the featured product placements of the past week brought to you by MediaDailyNews and branded entertainment researcher iTVX.
Other notable placements include the following:
Vince generously gives Eric a free Maserati in the June 11 installment of HBO's "Entourage."
TNT premiered its new summer series, "The Closer" on June 13 with limited commercial interruption sponsored by Audi.
Bright, high school seniors show real school-spirit and compete for a $50,000 scholarship courtesy of Wal-Mart on the June 13 installment of ABC's "The Scholar." The challenge this week is for each team to get the most USC students to attend the school's volleyball game. The winning team gets a $2,000 gift card to Wal-Mart to outfit their dorm rooms.
Ruth, George, and George's daughter take time to share some Dreyer's ice cream in the June 12 episode of HBO's "Six Feet Under." George melts down when he can't get the ice cream he wants and Ruth slowly breaks down as the pressure of taking care of George becomes too much.
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