WebSideStory: Google Accounts For Most Search Engine Referrals

Google apparently sends more online users to e-commerce and other business sites than all other search engines combined, according to a study released this week by analytics company WebSideStory.

For the report, WebSideStory looked at all traffic on June 6 to Web sites of the businesses in its network--ranging from large companies such as electronic retailer Best Buy to thousands of smaller operations. WebSideStory found that more than half--52 percent--of the U.S. traffic to those sites that came from search engines originated with Google. That proportion represents growth from about 45 percent last June.

Twenty-five percent of the U.S. traffic came from Yahoo!, down from around 27 percent last June. MSN accounted for just 10 percent of referrals, down from 16 percent last June--which was before MSN launched its own search engine.

WebSideStory also found that Google accounts for a large proportion of referrals abroad. Google was responsible for 91 percent of referrals from Germany, 81 percent from Australia, 74 percent from the United Kingdom, and 42 percent from Japan.

Recommend (2) Print RSS