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Viacom Eyes Advergaming

Jun 18, 2004, 12:00 AM
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Viacom, which recently sold parts of its video game business, is taking another look at the potential for advertising in video games, a top executive told Reuters on Thursday. Chief Financial Officer Richard Bressler told ad executives that Viacom, which owns the CBS, MTV and Paramount, was seeking ways to make money off the $10 billion U.S. video game industry. "I think the jury is in, people are spending a lot of time in interactive," said Bressler at the Global Digital Summit, sponsored by OgilvyOne, the interactive marketing division of ad agency Ogilvy & Mather. "The interesting thing for us is to figure out if there's a market for advertising in video games."

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