Here's a chaos scenario for you: What if the advertising industry spends billions of dollars to build an elaborate infrastructure of new-media technology to chase down the elusive consumer, and
suddenly the consumer isn't so elusive anymore? What, if after all that gearing up, consumers resume their more traditional ways of receiving ad messages and the new technology lies in an unused heap
like Global Crossing's excess capacity?
Read the whole story at Adage.com, July 18, 2005 »
