• The New York Times, July 20, 2005, Wednesday, July 20, 2005 2:19 PM

The results of a survey scheduled to be released today at a conference sponsored by the Association of National Advertisers bring to mind the familiar Mark Twain remark about the weather: Everyone complains about the inability to determine the return on investment from advertising spending, but no one seems satisfied with what is being done about it. The survey was conducted in April by the advertiser association and two partners, Marketing Management Analytics, part of the Aegis Group, and Forrester Research. For instance, 61.5 percent of the survey respondents said it was important to them to define, measure and take concrete steps in the area of advertising accountability. But only 19 percent said they were satisfied with their ability to take those steps.

Read the whole story at The New York Times, July 20, 2005 »