OPA: Consumers Spent More Time On Content, Less On Search, In June
Online users spent an estimated 557 million hours last month visiting content sites, including news and entertainment pages such as CNN.com, MapQuest, and Windows Media Player--up from 536.4 million hours in May and 500.8 million in June of 2004. Time spent at content sites represented 36.9 percent of all online time in June--a slight increase from both May's 36 percent and 36.5 percent in June of 2004.
Of the categories posting declines, search engines showed the bigger loss, with consumers spending just 4.3 percent of all online time, or 65.4 million hours, on search. The month before, time spent at search engines amounted to 4.7 percent of all online time, or 69.9 million hours; and, in June 2004, search represented 4.4 percent of online time, which came to 60.5 million hours.
Consumers spent 17.5 percent of their Web time at e-commerce sites--down from 18.4 percent in May, but up from 15.7 percent in June of 2004. All together, consumers clocked 263.1 million hours at online retail sites last month, compared to 273.9 million in May and 215.9 million in June of 2004.
The report was compiled using data from Nielsen//NetRatings.
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "OPA: Consumers Spent More Time On Content, Less On Search, In June"
Leave a Comment