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Ad Week Breast Ad Sparks Industry Controversy

Advertising Week, an organization that aims to improve the image of the advertising business, has promoted itself with an ad deemed so "sexist," "moronic" and "tired" that many felt it actually tarnished the industry's reputation. The ad, which was created pro bono by Omnicom Group's DDB Worldwide, New York, to get people to attend the event, and appeared in the July 18 issue of Advertising Age, featured a tightly cropped shot of a woman's chest in a black bustier. Positioned directly beneath the women's bust are the words: "Advertising: We All Do It."

Read the whole story at Adage.com, July 25, 2005 »

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