CIBA vision, the eye care unit of Novartis AG, has named kirshenbaum bond + partners (kbp) as its global consumer advertising agency for its FreshLook brand. kbp will provide strategic, creative
marketing and public relations support. London-based 23red will partner with kbp to distribute the campaign in Europe. Grey Worldwide will continue as CIBA Vision's global consumer advertising agency
for its O2Optix, Night & Day, and Focus Dailies brands. The account's estimated value is $20 million.
