FreshLook - kirshenbaum bond + partners

CIBA vision, the eye care unit of Novartis AG, has named kirshenbaum bond + partners (kbp) as its global consumer advertising agency for its FreshLook brand. kbp will provide strategic, creative marketing and public relations support. London-based 23red will partner with kbp to distribute the campaign in Europe. Grey Worldwide will continue as CIBA Vision's global consumer advertising agency for its O2Optix, Night & Day, and Focus Dailies brands. The account's estimated value is $20 million.
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