Viewpoint Powers Compaq HP Campaign
Aug 26, 2002, 12:00 AM
Viewpoint Corporation today announced the launch of its advertising business with a campaign for HP, running on Yahoo! Other Viewpoint-enabled ads are expected to run on ESPN.com, ABC.com, Salon.com, Weather.com, Boston.com, and LAtimes.com among others. FCBi, the interactive arm of Foote, Cone & Belding, chose the Viewpoint platform for HP's Internet advertising campaign. The Interactive 3D banner ad showcases the Compaq EVO notebook and utilizes the visual fidelity of 3D to highlight unique product features of the laptop in an interactive, animated product demonstration. With cinematic camera angles, and the integration of multiple media types including 3D with Macromedia Flash and text overlays, the ad demonstrates the distinct features, functions and capabilities of the new Compaq EVO Notebook, all within a small file size.