News Brief
Amazon Offers Retailers Search Marketing Help
Aug 18, 2005, 6:00 AM
Amazon Services, a division of Amazon.com, will offer its retail clients the services of search engine marketing firm Efficient Frontier, which offers a technology that aims to help marketers increase the reach of their e-commerce sites by automatically allocating their budgets across different keywords. Amazon Services is Amazon.com's e-commerce marketing site for retailers, which provides ways to enhance or start up an e-business.
--Shankar Gupta
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