Around the Net

Cable Channels Divide to Thrive

More and more cable networks are dealing with split personalities these days -- by design. Court TV last month became the latest major outlet to implement bifurcated programming and marketing strategies that target distinctly different audiences in primetime and in other dayparts. It's a tactic that has worked well for Nickelodeon and its Nick at Nite primetime offspring and more recently for Cartoon Network and its late-night Adult Swim animation block, which now are sold to Madison Avenue as separate programming services.

Read the whole story at The Hollywood Reporter, via Reuters, August 18, 2005 »

Next story loading loading..