Search giant Google is testing a new way of returning natural search results, a source at the company confirmed Thursday. The new method involves inserting another set of results that are related to the user's queries within the natural listings. For example, a search for "us" might return results related to the United States, and the abbreviation "U.S." at the top of the natural results, but then insert results relating to the keywords "US Weekly" on the bottom of the organic results page. A Google source called the pages an "experiment," only being served to a select group of users on a test basis. The source added that the additional set of results for related terms are not sponsored by advertisers.
-- Shankar Gupta