Viacom's Key Search Word: Yahoo!
Aug 24, 2005, 7:45 AM
In a distribution deal that broadens the reach of Yahoo!'s search advertisers, media conglomerate Viacom has tapped Yahoo! to power both sponsored and organic search listings on the digital properties BET.com, CBSNews.com, CMT.com, MTV.com, NickJr.com, Showtime Online, and VH1.com, the companies said Tuesday. The search feature operates slightly differently on the individual properties, with number and placement of the sponsored results varying by site. For instance, at CBSNews.com, three sponsored results appear at the top of the results page, and three appear down the right-hand column. But at MTV.com, Yahoo! displays just three sponsored results, all at the top of the page. -- Wendy Davis