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Wal-Mart Vogues Into Mag

Vogue is mixing mass with class in its glossy pages. The magazine is running ads for huge discount retailer Wal-Mart alongside upscale designers such as Gucci, Oscar de la Renta and Roberto Cavalli. The Wal-Mart ads are the latest sign that Vogue is lowering the bar for advertisers. Some ad execs and media buyers have criticized the trend, saying the ads don't live up to the magazine's stature.

Read the whole story at The New York Post, August 24, 2005 »

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