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When Will the Celebrity Weeklies Bubble Burst?

When will the bubble burst for magazines' genre du jour, the celebrity weeklies? The short answer: Not anytime soon. According to the first half of 2005 sales data released this week by the Audit Bureau of Circulations, newsstand sales of the genre's brightest stars -- Wenner Media's Us Weekly and Bauer Publishing's In Touch Weekly -- grew 32.6 and 49.4 percent respectively over the first six months of 2004. Considering that both magazines currently sell about a million copies each week, their continued surges are astounding when compared with the industry as a whole.

Read the whole story at Business 2.0, August 24, 2005 »

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