Following Surge In Conference Spending, ABM Report To Add Trade Show Section
The decision to bring out the new report--dubbed T-BIN--comes after the release this week of the 2005 edition of investment banker Veronis Suhler Stevenson's annual Communications Industry Forecast, which for the first time documented the growth of non-traditional B-to-B revenue sources.
While business-to-business magazine media spending is projected to grow a modest 2.7 percent in 2005--and between 3.1 percent and 3.8 percent over the next four years--trade shows and exhibitions made a marked gain of 6.1 percent this year, with Veronis Suhler projecting growth set to seesaw between 5.5 percent and 6 percent over the same time period.
"The ABM uses the BIN to go out and talk about the health of the business-to-business industry," says Timothy Kelsay, Associate Marketing Director with Fairchild Publications. "And some of that is shifting towards the trade shows and e-media. There's been a revue shift there."
"As travel budgets and overall business information budgets increased over the past two years, trade show organizers have been able to amplify vendor-related costs without much backlash," the Veronis Suhler report noted.
Figures cited by ABM when announcing their decision to expand their publication--provided by the Center for Exhibition Industry Research (CEIR)--showed that in the first quarter of 2005, trade shows registered a 5 percent growth beyond what they experienced over the same time period in 2004. This year's total came in at $2.78 billion, the CEIR report said--up from $2.65 billion last year.