• by Kenneth Fadner , September 13, 2005

I am pleased to announce the 46 finalists--three in each of 16 media categories--of the 2005 Creative Media Awards competition. For those who have not received a copy of MEDIA magazine's special Creative Media Awards supplement, we've reprinted the list of winners below. One winner will be presented for each category, as well as an overall Best in Show award, during a CMA awards dinner Sept. 26 at the Marriott Marquis in New York following MEDIA magazine's Forecast 2006 conference that day. (Tickets are still available.)

This year, the editors of MEDIA magazine were hit with a barrage of entries in 16 categories. In fact, there were more than double the number of entries as compared to last year--something we attribute to the fact that media, in all its forms, has become truly pervasive, and an integral part of all marketing. The entries that MediaPost received covered the full breadth and depth of the media spectrum, including experimental and emerging media; outdoor; and branded content/product placement.

This year, we added online categories to the mix--online media-branding and online media-search. Agency briefs were packed with a variety of interactive and viral marketing maneuvers, evidence of just how rich the media landscape has become. Agencies submitted plenty of links to their campaigns and art assets to bolster their entries. In some cases, campaigns were entered in more than one category, proving again how creative and versatile media planning has become.

The Creative Media Awards exemplify our belief that in media, the process of buying, planning, and strategy is every bit as creative as rendering storyboards for a print or TV ad campaign. It is that belief that fuels our commitment to the media process from ideation to strategy and implementation. Some have called media the new creative. At MediaPost, we've always thought so.

Now the job of choosing the winners of the Creative Media Awards falls to our esteemed panel of judges, who will select the winners from among the finalists you will read about in these pages. (Judges are prohibited from judging their own work).

Congratulations to all the finalists, and thank you to all who entered.

Business Media

Agency: MPG North America
Client: Agilent Technologies

Agency: SoHo Square, Yahoo!
Client: Yahoo!

Agency: StarLink Worldwide
Client: Hewitt Associates

CONSUMER MAGAZINES

Agency: Goodby, Silverstein & Partners
Client: eBay

Agency: MediaVest
Client: Avon

Agency: Universal McCann
Client: FRAM AirHog

NEWSPAPERS

Agency: Enpocket
Client: RedEye/Tribune

Agency: Mediaedge:cia Puerto Rico
Client: SunCom Wireless

Agency: Cossette Communications
Client: Nike

ONLINE MEDIA: BRANDING

Agency: MediaVest
Client: Coca-Cola

Agency: Ripple Effects Interactive
Client: VisitPA.com

Agency: Starcom IP
Client: Kellogg's Pop-Tarts

ONLINE MEDIA: SEARCH

Agency: Fathom Online/San Francisco Client: QuickBooks

Agency: Mediacom
Client: CheapTickets

Agency: Posner Advertising
Client: Avalon Chrystie Place, AvalonBay Communities, Inc.

OUTDOOR/PLACE-BASED MEDIA

Agency: Colle + McVoy
Client: Minnesota State Lottery

Agency: Posterscope and FreeCar Media
Client: Coke/Full Throttle

Agency: R/GA
Client: Nike

TELEVISION

Agency: Fallon
Client: Lee Dungarees

Agency: GM Planworks
Client: Cadillac

Agency: Goodby, Silverstein & Partners
Client: Elizabeth Arden

INTERACTIVE/ENHANCED TELEVISION

Agency: Fallon
Client: Lee Dungarees

Agency: Media Storm
Client: Food Network

Agency: MediaVest
Client: Kraft

RADIO

Agency: Community Credit Union
Client: Community Credit Union

Agency: Ogilvy and Mather
Client: Yahoo!

Agency: OMD
Client: ABC "Lost"

MULTICULTURAL MEDIA

Agency: Avenue A/Razorfish
Client: AstraZeneca's Nexium

Agency: MediaVest
Client: Coca-Cola

Agency: Zoom Media and Global Hue
Client: Dodge

BRANDED CONTENT/PRODUCT PLACEMENT/SPONSORSHIP

Agency: Atom Shockwave
Client: Mattel

Agency: GM Planworks
Client: General Motors' Pontiac

Agency: OMD
Client: Cingular

RESEARCH/CONSUMER INSIGHTS

Agency: Fallon
Client: Lee Dungarees

Agency: Initiative Media, Brand New World
Client: Ad*VIZR/PropheSEE

Agency: OMD Digital
Client: Yahoo!

MEDIA PLAN

Agency: Fallon
Client: Virgin Mobile

Agency: OMD
Client: ABC "Lost"

Agency: Starcom
Client: Kellogg's Apple Jacks

COMMUNICATIONS CHANNEL PLAN

Agency: Campbell-Ewald Advertising
Client: U.S. Navy

Agency: General Electric Co.
Client: General Electric Co.

Agency: MediaVest
Client: MasterFoods's M&Ms

NEW/EMERGING/EXPERIMENTAL MEDIA

Agency: Fallon
Client: Ted Airlines

Agency: Goodby, Silverstein & Partners
Client: Elizabeth Arden

Agency: R/GA
Client: Nike

CREATIVE

Agency: MediaVest
Client: Procter & Gamble/Tide

Agency: Naked Communications
Client: E4 "The Pilot Show"

Agency: OMD
Client: ABC "Lost"