This year, the editors of MEDIA magazine were hit with a barrage of entries in 16 categories. In fact, there were more than double the number of entries as compared to last year--something we attribute to the fact that media, in all its forms, has become truly pervasive, and an integral part of all marketing. The entries that MediaPost received covered the full breadth and depth of the media spectrum, including experimental and emerging media; outdoor; and branded content/product placement.
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This year, we added online categories to the mix--online media-branding and online media-search. Agency briefs were packed with a variety of interactive and viral marketing maneuvers, evidence of just how rich the media landscape has become. Agencies submitted plenty of links to their campaigns and art assets to bolster their entries. In some cases, campaigns were entered in more than one category, proving again how creative and versatile media planning has become.
The Creative Media Awards exemplify our belief that in media, the process of buying, planning, and strategy is every bit as creative as rendering storyboards for a print or TV ad campaign. It is that belief that fuels our commitment to the media process from ideation to strategy and implementation. Some have called media the new creative. At MediaPost, we've always thought so.
Now the job of choosing the winners of the Creative Media Awards falls to our esteemed panel of judges, who will select the winners from among the finalists you will read about in these pages. (Judges are prohibited from judging their own work).
Congratulations to all the finalists, and thank you to all who entered.
Business Media
Agency: MPG North America
Client: Agilent Technologies
Agency: SoHo Square, Yahoo!
Client: Yahoo!
Agency:
StarLink Worldwide
Client: Hewitt Associates
CONSUMER MAGAZINES
Agency: Goodby, Silverstein & Partners
Client: eBay
Agency: MediaVest
Client: Avon
Agency: Universal McCann
Client: FRAM AirHog
NEWSPAPERS
Agency: Enpocket
Client: RedEye/Tribune
Agency: Mediaedge:cia Puerto Rico
Client: SunCom
Wireless
Agency: Cossette Communications
Client: Nike
ONLINE MEDIA: BRANDING
Agency: MediaVest
Client: Coca-Cola
Agency: Ripple Effects Interactive
Client: VisitPA.com
Agency: Starcom IP
Client: Kellogg's Pop-Tarts
ONLINE MEDIA: SEARCH
Agency: Fathom Online/San Francisco Client: QuickBooks
Agency: Mediacom
Client: CheapTickets
Agency: Posner Advertising
Client: Avalon Chrystie Place, AvalonBay Communities, Inc.
OUTDOOR/PLACE-BASED MEDIA
Agency: Colle + McVoy
Client: Minnesota State Lottery
Agency: Posterscope and FreeCar Media
Client: Coke/Full Throttle
Agency: R/GA
Client: Nike
TELEVISION
Agency: Fallon
Client: Lee Dungarees
Agency: GM Planworks
Client: Cadillac
Agency: Goodby, Silverstein & Partners
Client: Elizabeth Arden
INTERACTIVE/ENHANCED TELEVISION
Agency: Fallon
Client: Lee Dungarees
Agency: Media Storm
Client: Food Network
Agency: MediaVest
Client: Kraft
RADIO
Agency: Community Credit Union
Client: Community Credit Union
Agency: Ogilvy and Mather
Client: Yahoo!
Agency: OMD
Client: ABC "Lost"
MULTICULTURAL MEDIA
Agency: Avenue A/Razorfish
Client: AstraZeneca's Nexium
Agency: MediaVest
Client: Coca-Cola
Agency: Zoom Media and Global Hue
Client: Dodge
BRANDED CONTENT/PRODUCT PLACEMENT/SPONSORSHIP
Agency: Atom Shockwave
Client: Mattel
Agency: GM Planworks
Client: General Motors' Pontiac
Agency: OMD
Client:
Cingular
RESEARCH/CONSUMER INSIGHTS
Agency: Fallon
Client: Lee Dungarees
Agency: Initiative Media, Brand New World
Client: Ad*VIZR/PropheSEE
Agency: OMD
Digital
Client: Yahoo!
MEDIA PLAN
Agency: Fallon
Client: Virgin Mobile
Agency: OMD
Client: ABC "Lost"
Agency: Starcom
Client: Kellogg's Apple
Jacks
COMMUNICATIONS CHANNEL PLAN
Agency: Campbell-Ewald Advertising
Client: U.S. Navy
Agency: General Electric Co.
Client: General Electric Co.
Agency:
MediaVest
Client: MasterFoods's M&Ms
NEW/EMERGING/EXPERIMENTAL MEDIA
Agency: Fallon
Client: Ted Airlines
Agency: Goodby, Silverstein & Partners
Client:
Elizabeth Arden
Agency: R/GA
Client: Nike
CREATIVE
Agency: MediaVest
Client: Procter & Gamble/Tide
Agency: Naked Communications
Client: E4 "The Pilot
Show"
Agency: OMD
Client: ABC "Lost"