Havas Media Unit Stalls, Another Big Auto Account Drives Away
Sep 19, 2005, 7:45 AM
French automaker PSA Peugeot Citroen has steered its media planning and buying account from incumbent Havas' MPG to Omnicom's OMD unit in France, reports Reuters. The news service said MPG picked up Peugeot's account in Germany, and retained its business in Spain, but the loss of France, the home of both Havas and Peugeot, is symbolic. The shakeup follows MPG's loss of Volkswagen's media account last year, and sister agency Arnold's creative account in recent weeks.