Texas U's Vmag Now A Weekly
Initially NEWgame and Texas U had planned on sending subscribers five newsletters over the course of the football season for the fixed price of $25, but demand was such that they've begun sending out newsletters every week, Hessert said. Twenty-one percent of the recipients clicked-through to the Longhorns online store, which is obviously another opportunity for Texas to generate revenue from the operation. What's more, there appeared to be a strong viral element to the video magazine, as 22.5 percent of those who viewed the latest Vmag forwarded it to a friend. Recipients are sent a flash file with a preview with the most recent recorded content available.
-- Gavin O'Malley