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Publicis and Rival, Aegis, Discussing Takeover Bid

The Publicis Groupe has approached a competitor, the Aegis Group, to discuss a possible takeover bid valued at around £1.56 billion, or about $2.8 billion, people close to the companies said yesterday. It could turn Publicis, based in Paris, into a formidable rival to the three biggest advertising companies: the Omnicom Group and the Interpublic Group of Companies, both based in New York, and the WPP Group, which, like Aegis, is based in London.

Read the whole story at The New York Times, September 22, 2005 »

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