Just 3 percent of marketers who sent unsolicited e-mails in August appeared to be complying with the federal Can-Spam law--down from 4 percent in the first seven months of the year, according to
report issued last week by MX Logic. Those numbers are based on a random sample of 10,000 unsolicited e-mails a week. To determine whether a message satisfies the requirements of Can-Spam, MX Logic
assesses the subject line, whether there's a way to unsubscribe, and whether e-mails relating to pornography are tagged with the phrase "sexually explicit" in the subject line. -- Wendy Davis
