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McDonald's Rap Song Product Placement Plan Stalls

You didn't miss them. They just haven't been recorded yet. Earlier this year, McDonald's Corp. unveiled plans to enlist rap artists to produce several songs that would integrate the Golden Arches' iconic Big Mac sandwich into lyrics. The move, as first reported by Madison & Vine in March, was to be part of the company's ongoing strategy to court the youth market, especially young men, through hip-hop.

Read the whole story at Adage.com, September 26, 2005 »

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