After months of wooing, Brett Gosper turned down an offer just last month from McCann Erickson, the agency he left a year ago. An impassioned show of support from Jean-Marie Dru, himself the subject
of a recent whirlwind recruitment effort by Havas, convinced him to stay at TBWA. But in the weeks that followed, Gosper would second-guess himself.
Read the whole story at Adweek, September 26, 2005 »