Heinz Launches Online Campaign on Kaboose
Sep 27, 2005, 6:00 AM
Family-friendly Web portal Kaboose.com on Monday inked a co-marketing agreement with Heinz North America to promote Heinz's new product, "Silly Squirts." The agreement marks Heinz's first online media launch of a product, and will provide Kaboose with its largest offline exposure in the consumer product market, according to a company statement. The program includes a family vacation sweepstakes promoted both online at Kaboose.com and offline on Heinz branded packaging. The grand prize will be provided by Kissimmee Convention and Visitors Bureau, a Kaboose marketing partner.