Reebok Signs Shakira
Sep 23, 2002, 12:00 AM
Reebok has signed Grammy-award winning artist Shakira to an endorsement agreement that is being marketed under the brand's "Sounds & Rhythm of Sport" platform. Debuting at retail beginning spring 2003, Reebok will showcase a new collection of footwear and apparel. These collections will be supported by an integrated marketing campaign, which will include television and print advertisements, outdoor billboards, in-store displays and consumer promotions. Reebok's first television spot featuring Shakira will begin airing worldwide in April 2003.