Amazon.com isn't stopping at the computer screens of the world in order to increase sales. It's now cracking open piggy banks and peeking under sofa cushions, too. The leading online retailer has made
loose change a payment option for online purchases by hooking up with Coinstar Inc., a provider of electronic cash processing units in thousands of grocery stores. Coinstar will let people trade their
pennies, nickels, dimes and quarters for certificates redeemable at Amazon.com. National cable TV ads will premiere in November and serve as the chief means to promote the e-certificates.
Read the whole story at DMNews.com, October 7, 2005 »
