• by Amy Corr  @MediaPostOTL, October 7, 2005

The Association of National Advertisers debuted a new logo and revitalized brand today at the opening of its 95th annual conference, "Masters of Marketing," held at the Arizona Biltmore in Phoenix.

The event gathered 900 marketers who represent thousands of brands and billions in ad spending. "The ANA is working to bring the industry together in a spirit of collaboration that will advance our collective goals and make the industry more effective, accountable, productive and respected," said Bob Liodice, president and CEO of the ANA, in his opening remarks.

The ANA's new visual identity uses bold, connected block letters in shades of pine, umber and slate to symbolize a march into the future. The new tagline is "Leading the Marketing Community," which supports the ANA's mission to provide insights, collaboration and advocacy to the industry.