• by Amy Corr  @MediaPostOTL, October 11, 2005

The New York Times is launching what's touted as the first national in-cinema entertainment magazine on Dec. 16. And you don't have to arrive 20 minutes before the previews run to get it.

OnMovies will be published 18 times a year, and will feature editorial content straight from the culture desk of the Times and NYTimes.com. Deputy Editor Jim Schachter will direct the magazine's production. The pocket-sized magazine will be distributed to moviegoers after they have purchased their ticket.

OnMovies will have an initial distribution of 1.25 million issues at Loews Cineplex Theatres in New York, Chicago, Los Angeles, San Francisco, Boston, Washington, D.C., Dallas, and Seattle. The pages of OnMovies will be half editorial and half advertising. The magazine will target the automotive, banking, financial services, technology, cosmetics, fashion and jewelry, media, travel, and transportation industries as potential advertisers.

OnMovies will contain articles and columns covering reviews of top-grossing films; excerpts from the Times film reviews of a film director featured in the magazine; celebrity quotes; previews of upcoming films; and a profile of an up-and-coming actor, writer, or filmmaker.

OnMovies is being promoted online at NYTimes.com, along with print ads in advertising and entertainment trade publications.