Scott Haugenes has joined Initiative as senior vice president, group director, national broadcast, to co-manage the company's network buying division. Haugenes will be responsible for a portion of
Initiative's New York buying group as well as the national buying team in Los Angeles. He will oversee national broadcast buying for clients such as America Online, The Home Depot, Merck, and
Victoria's Secret. Haugenes will report to Tim Spengler, executive vice president, director of national broadcast. Most recently, Haugenes served as senior vice president, sales and marketing for the
ABC Family Channel.--Amy Corr
