In a surprise move, cereal giant Kellogg Co. Wednesday confirmed it is reviewing its $400 million-plus media account. The account, which is currently handled by Starcom USA, has been handled by
Starcom and its predecessor agency, Leo Burnett's media department, for more than 50 years. Other participants in the review were not disclosed, but Starcom and its sister agency MediaVest have been
on a red hot winning streak, and are known to be highly regarded by the Kellogg marketing team. -- Joe Mandese
