Figure Skating Controversy Drives Web Traffic

  • February 18, 2002
Traffic to the two official Olympic sites, NBCOlympics.com and Olympics.com, jumped on Tuesday, February 12, the day after the controversial pairs skating event. Both sites recorded their largest daily traffic audience at home since the Olympics began, as NBCOlympics.com attracted 438,000 unique visitors, while Olympics.com drew 280,000 unique visitors. "During the first full week of the 2002 Winter Games, the Internet provided surfers late-breaking news and updates on the pairs skating controversy," said Allen Weiner, VP and principal analyst at NetRatings. "With Olympic officials announcing the award of a second gold medal to the Canadian skating team, traffic to Olympics sites will surely increase, as surfers continue to watch the drama unfold online."
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