Jupiter Launches Third Party Ad Measurement Service
Feb 20, 2002, 12:00 AM
Jupiter Media Metrix today introduced the first third-party service to measure and analyze online advertising and marketing campaigns in real time. Jupiter's Campaign Analysis provides ad servers, web publishers and advertisers with detailed and timely measures to determine companies' effectiveness in online advertising and email and affiliate marketing. With Jupiter's Campaign Analysis, ad impressions now can be measured and analyzed as human viewers see them - in the actual web browser - regardless of where the browser is located and who served the ad.