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Tussle Over 'Similar' Ad Grows

The hubbub over a new Apple ad that looks a lot like an earlier spot for Lugz boots just got louder. Avrett Free Ginsberg - the agency that created the Lugz spot along with animation house Psyop - called on Apple chief Steve Jobs to investigate after arguing that the resemblance is too close to be a coincidence. In a letter sent yesterday to Jobs and Apple's long-time ad agency, TBWA, Avrett Chairman and Chief Executive Frank Ginsberg said he was "shocked" and "startled" at the number of similarities between the ads.

Read the whole story at The New York Post, October 24, 2005 »

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