Anti-Spyware Group Pushes Guidelines
The group's guidelines carry no legal weight, but might be influential with some members--like Aluria and Lavasoft--that manufacture anti-spyware removal software.
The proposed standards don't spell out whether any particular product should be classified as harmful, but instead provide various risk factors--a laundry list of traits of software programs, with each trait assessed for its degree of risk.
"The risk factors have general weights (high, medium, and low) that help show the relative impact to the user," states the document. "Although all behaviors can be problematic if unauthorized, certain ones tend to have a greater impact and are treated with more severity than others."
When programs serve pop-up ads, one of the key indicators of potential harm is whether the pop-ups "are clearly attributed to the source program," according to the guidelines.
The guidelines also look at factors that could indicate whether consumers have consented to the programs. For instance, in the case of bundled programs, one factor is whether consumers have opted-in to receive the bundled software (considered a high indication of consent) or whether consumers' only notification about bundled software came in an end-user license agreement (considered a low indication of consumer consent).
Similarly, the easier a program is to remove, the more likely it is that the consumer has consented to the program, according to the guidelines.
The organization is accepting comments on the guidelines through Nov. 27.
Recent Online Media Daily Articles
-
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, Focus on Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear it plans to allow ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ...


Be the first to comment on "Anti-Spyware Group Pushes Guidelines"
Leave a Comment