The New York Times' chief Hollywood reporter, Sharon Waxman, reports today that the producer of a Sony DVD film specifically targeted at a Christian audience is disputing the studio's
commitment to marketing the movie. "Left Behind: World at War" was brought to Sony by producer Peter Lalonde, a believer, who says that the company's $1.2 million marketing budget is pitiful. In
reply, the president of Sony Pictures Home Entertainment says his investment is in line with the expected financial return and is not meant to shortchange the DVD's marketplace potential. Sony
shipped 600,000 copies of the direct-to-video DVD to Wal-Mart stores last week.
Read the whole story at The New York Times »
