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CBS Raises Threshold, Posts Series on Web

  • ft.com, Thursday, November 3, 2005 11:30 AM
Following the lead of ABC, which earlier posted episodes of its hit series "Desperate Housewives" on the Web for download, CBS has announced that it will make its new drama, "Threshold," available at CBS.com. But CBS' strategy differs in some critical ways from that of its Disney-owned rival: Download of the program will be free (ABC had charged $1.99 per episode at Apple's iTunes site), and only three episodes will be available. CBS' Nancy Tellem, head of the CBS Paramount TV Group, says the move is further evidence that television must increasingly work with nontraditional media in order to promote its programming. According to FT.com, the CBS drama will be available on line for only a limited time, and it will carry advertising.

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