Macromedia, Inc. last week officially congratulated Microsoft, Pepsi, and Playboy, which were recently selected as the best online advertising campaigns of 2001 at the Online Advertising Summit III. Microsoft used Macromedia Flash to convey the multimedia features of Windows XP as part of its launch campaign. Pepsi promoted its Britney Spears ad campaign online, and Playboy.com delivered entertaining 15-second "Hef Mega ads" for Jack Daniels created in Macromedia Flash.
According to Jason McCabe Calacanis, editor in chief and CEO of Venture Reporter, which sponsored the awards, the campaigns show that larger ads, using dynamic technologies like Flash, are the new standard in online advertising. "Macromedia's technology has incredible reach and a large developer base making it the clear leader in the advertising technology space."