With the announcement of Macromedia Flash MX, Macromedia, Inc. is enabling the online advertising market to potentially deliver more immersive, effective advertising campaigns online. Macromedia Flash
is a technology for online branding and advertising. Video support in Macromedia Flash MX and Macromedia Flash Player 6 gives advertisers new opportunities through the ability to embed video into
their applications. Video content in Macromedia Flash enables advertisers to maintain control of the look and feel of their creative, unlike today's existing video options which require external
players to be launched and have platform inconsistencies. Macromedia Flash MX ships with templates for all standard ad unit sizes to enable users to better focus their time on creating effective ad
content. In addition, advertisers can now deliver Macromedia Flash content that assembles external images and sound clips at run-time, rather than embedding everything within one file, providing an
easier way to update content.
