News Brief
Adtegrity Returns to Profitability
Feb 20, 2002, 12:00 AM
Adtegrity.com, a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, reported increased revenues and a return to profitability for 2001. The company reported net income of $118,417 on net revenues of $3.8 million for the year ended December 31, 2001 compared to a net loss of $671,950 on net revenues of $3.6 million for 2000. Adtegrity.com said the increased revenue and profitable performance reflect the expansion of its website publisher network and significant opt-in email campaign activity, particularly in the burgeoning pay-for-performance advertising market. By the end of 2001, Adtegrity's network had grown to over 200 sites in markets such as entertainment, business/finance and women-oriented sites. Third- and fourth-quarter clients included MasterCard, Orbitz and Network Solutions, among others.
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