• Mediaweek, Tuesday, November 15, 2005 12:48 PM

The funniest quote in Mediaweek's reporting on the cancellation of Martha Stewart's "Apprentice" is this one: "A spokesman for NBC stressed... that the show always had been scheduled to run for only one cycle." In other words, NBC was prepared to let the show slip into the sunset, even if it had proved to be a ratings killer. Not likely. With yesterday's announcement that the heavily hyped program would not be back--an admission that it never attained the buzz of the Donald Trump series from which it was ripped--Trump gains a wealth of bragging rights; we expect he will not shrink from leveraging them in his customary fashion. This is particularly likely because, if recent reports were accurate, The Donald never endorsed the concept of Martha's "Apprentice" spinoff, and he was not enamored of the show itself.

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