• Brandweek, Wednesday, November 16, 2005 1:30 PM

The Bud Light vs. Miller Lite ad wars are heating up again. This time, Anheuser-Busch has asked the TV networks to stop airing a new ad campaign for Miller Lite that claims A-B's Bud Light brand has changed and is not as tasty as its rival. "We addressed this directly in a way that was most appropriate," said A-B's Douglas J. Muhleman, group vice president, brewing operations. "We saw negative advertising that included our product, and we were in the best position to explain to the networks that these claims are not true. It is up to the networks to decide what they air." Since A-B spends about $400 million annually on TV advertising, it's likely that the networks will listen to its complaints. The controversial ads were created by hot shop Crispin Porter & Bogusky of Miami and are set in a courtroom in which participants claim that Miller Lite has more taste than Bud Light.

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