Maxim Goes to India

Dennis Publishing, which already has agreements to produce 29 international editions of Maxim Maxim magazine, now has its 30th: the publication will soon begin showing up in India. According to MagazineWorld, the Web site of the International Federation of the Periodical Press, Maxim will be the "first international men's lifestyle magazine to launch in India." The initial press run is set for 80,000. Richard Bean, Dennis' licensing director, said in making the announcement, "Everyone is aware of the size of the [Indian] market, but the vitality and hunger is [sic] difficult to comprehend unless one has spent time there."
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