Around the Net

Another Day, Another Magazine Failure

  • Mediaweek, Monday, November 21, 2005 1:30 PM
Ziff Davis Media is killing off Sync, a men's bimonthly Magazine that has been around for barely 18 months. The book, which focused heavily on gear and technology, never found an audience. Its initial rate base was 200,000, but recent issues were selling as few as 45,000 copies at newsstand. Sync competed in a crowded market. Until several years ago, the young-men's magazine pantry was anything but well-stocked. Maxim and FHM were hot, but what else was there? Playboy? Penthouse? No surprise, then, that Cargo, Vitals for Men, Zink, Razor, and an assortment of other books launched in rapid succession. None has been a standout success, and several, including Vitals and, now, Sync, have died. Conde Nast's Vogue for Men, whose first issue is now on newsstands, is intended to reach an older, more sophisticated demo; it's too soon to know if that market will respond to Conde's new magazine.

advertisement

advertisement

Read the whole story at Mediaweek »

Next story loading loading..