The Hispanic market, one of the few bright spots for magazine publishers the last several years, will get yet another title next March when an independent publisher introduces
Quince Girl,
aimed at teens. Mediaweek is reporting that the book will launch with a 300,000 rate base and a $5.99 cover price. It will also have a companion Web site, quincegirl.com, which, like the
magazine, will be chiefly in English. The title
Quince Girl refers to Hispanic teens who celebrate their quinceanera, which, at age 15, marks their entry into adulthood. "
Quince Girl
will do for quinceaneras what bridal magazines do for weddings," said Will Caine, the magazines president/publisher. Amber Moss, formerly of
Bride's, published by Fairchild, will lead the new
magazine's editorial staff.
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