Procter & Gamble - Starcom MediaVest Group
by Nov 21, 2005, 5:30 PM
Procter & Gamble has reassigned its $800 million North American media planning and buying account for Gillette to Publicis' Starcom MediaVest Group from WPP's MindShare unit. The move follows the completion of P&G's acquisition of Gillette. Broadcasting buying duties will be handled by MediaVest, and print and outdoor media will be handled by Starcom.