• by Ray Schultz , August 17, 2021

Personalization platform Movable Ink recently named three executives to its top corporate team as it pursues global expansion.

Nilay Gandhi was appointed as vice president, corporate development. Gandhi will oversee the company’s strategic investments and acquisitions.  

Previously, Gandhi was senior vice president at Fortress, in their Private Equity group, and has also served at such firms as DoubleClick, Google, Getty Images, and Tapad.  

In addition, Adam Stambleck was promoted from chief revenue officer to the company’s first president & chief customer officer. Stambleck will be responsible for worldwide sales, marketing, partnerships and brand, and will also oversee the company’s client experience and strategy teams.

Replacing Stambleck as chief revenue officer is Jeremy Seltzer, formerly senior vice president of worldwide sales. Seltzer will focus on international expansion, partnerships and bringing new products to market. 

Overall, the company has hired 120 employees this year, bringing the total global headcount to over 400 employees.

In other developments, Movable Ink has:

• Received ISO 27001 and 27701 security certifications, on top of its SOC 2 Type 2, GDPR and CCPA
• Brought in more than 50 employees in the EMEA region and added clients such as Busuu, building on  last year’s launch into Nordics and Benelux. The company has built a regional headquarters in Munich to serve the growing client base in Germany, Austria and Switzerland and such clients as Sky Austria.  
• Exceeded  incremental bookings for H1 by 68% YOY, and grew mobile personalization bookings by 81% since the start of this year.
• Saw its Movable Ink Exchange built 50 partner integrations in the MI platform. Recent new partners include flexEngage, Leanplum, Locally, Pixlee TurnTo, Qubit, Swrve and Syte.
• Completed its first 10-week internship program in partnership with SEO College scholars, providing experience across the engineering, product marketing, finance and sales departments. 

Vivek Sharma, CEO and co-founder of Movable Ink, says that in the first half of the year, the company has "expanded into new international markets and partnered with over 100 additional category-leading brands across the globe."

Sharma adds: “As we head into the second half of 2021, we look forward to continued global expansion, additional milestones in mobile personalization, and the opportunity to solve personalization challenges for more of the world’s most innovative brands.”

Last year, the company raised $30 million in Series C funding.