Get With It: A Complete List of Today's New Marketing Tools
WSJ (paid subscription required), Tuesday, November 22, 2005 1:15 PM
Cell phones, rich media e-mails, product placement, branded entertainment, engagement, cutting edge design, video games, addressability, CDs, and boutique ad agencies: Marketers must become familiar with all these tools in order to compete effectively in today's incredibly diverse marketplace. In this roundup article, the case is made convincingly that the era of straight, traditional media advertising (read print and TV) is so long gone that it's hard to remember it ever existed. Smart marketers today are using a whole new toolbox filled with high-tech new ways to target their audiences.
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