• by OMMA Editors , September 11, 2021

In early 2019, the Mercedes-Benz eCRM team embarked on reinvigorating its low-funnel sales channel called InRoads that was promoting vehicles, service maintenance and other products to a broad. To do that, Mercedes-Benz eCRM team partnered with Publicis Groupe. As a result, the bimonthly newsletter was transformed into a sophisticated editorial with a glossy magazine feel that is allows to target customers with extreme precision. InRoads features incredible vehicles as well as celebrity brand ambassadors, luxury partner hotels, advocacy for social justice and charitable organizations.