• by OMMA Editors , September 11, 2021

To promote its highly functional and innovative VacMop, SharkNinja sought a media strategy that would place main emphasis video backed with data and technology to drive awareness and sales. Most of VacMop sales are through 3rd party retailers with the data hidden behind walled gardens. By focusing on consumers who were familiar with the product and interactive shoppable video, SharkNinja could control their engagement data and enrich it with Automatic Content Recognition, or ACR technology, to inform the data strategy.